Have you ever thought how much women, on average, spend on hair? Yes, I know we are supposed to be the spend thrift, consumerist, favorite with the advertisers because we are so easy to sell to sorta people. But perhaps it is our own warped self-image, the society’s steep expectations or media’s portrayal… or whatever it is, but a lot of it boils to one simple factor – hair.
A woman becomes aware of her hair when she hits puberty. Till then, the stuff on your head is just something to be kept out of the way and the rest of it does not matter. Then suddenly, you have to actually pay attention to these cells.
Let’s see what an average woman, living in a city with a decent job, in the age group of anywhere from 21 to 45, needs for the hair on her head.
- Leave-in conditioner
- Hair Mask
- Hair Spray (to whip it into shape on those bad hair days)
- Heat Protection Serum
Yep, we need alllll that to make ourselves look halfway decent. Not glam. Just presentable.
On average, we spend about INR 3,000 per month on all these prettying ‘basic’ products – and that’s by going for something just above the low-range of products. I’m not talking salon-level products.
Next, since we are obsessed about hair, we need to ensure that the remaining part of the body is free of hair. Which means bi-weekly appointments at the salon for waxing arms, legs, most part of the face, and if you are adventurous, a brazilian as well. When the bikini or the wedding season comes around, you might also need to wax your back, your stomach and well, maybe your whole body. Not accounting for the hours of pain, this also means an average of INR 1,500 per month for removing the hair from your body.
Then there are the hair cuts – and the search for the perfect hair stylist is as tough as the search for the perfect pair of pants. A single hair cut at a good salon – you are down another 2 grand every 3 months (if you are religious about maintaining your hair, that is).
Of course, you cannot forget the ‘special occasions’ wherein you’ve to get the hair washed,
shined and polished styled and set. Which is another INR 1,500 each setting. Believe it or not, most women have at least one occasion every month for which they need to hit the parlor!
Some of us also enjoy a calming head massage along with the other painful treatments, which means another INR 1,500 each month.
Let’s do the math: 3,000 + 1500 + 650 + 1500 + 1500 = 8150
We’re spending about 8 fricking grand on hair every month! That’s 96,000 a year!
All because we are obsessed with this thing called hair – which grows on every single human being over the age of 12.