Did you know that your eyes can constantly see the tip of your nose (or more!)? They just learn to ignore it.
We all are aware that our activities are being monitored online. We can see samples of it everyday – the ads that we online, the “add friend” that pops up on Facebook… but like our eyes ignore the nose, we ignore these little things. Sometimes, we install ad blockers, we click on the ‘do not send my data’ or ‘delete my data’ and believe that we are secure.
Recently, while cleaning up my computer, I installed a few tools that analysed the amount of data that was going out from my computer.
Google Chrome showed massive activity. It was sending several packets of information to sites, which on a quick search turned out to be a ‘security’ company. The interesting part about this was I had no sites open at that point. Just Chrome and an empty tab. I shut down Chrome and there were some sporadic things still being sent.
Then, there was the infamous Windows 10. Windows takes a few years to perfect their products, which is strange considering their bandwidth. Windows 10 tells you that to ensure your security there are certain things they want you to use. I could probably delve into what exactly is being sent out, but hell! knowing the way things work, I know they are tracking quite a few key things.
I decided to veer away from the popular tools – Chrome etc and switch to something that was good but not as popular. Strangely, though the browser has been around for decades, several sites do not support it. I’ve to install different components for this. The one good thing though was I was not automatically signed into every Google product I did – and Google pushed hard. Some sites threw me out, even though I tried to login. Some sites put up a pop up every few minutes tell me to sign in via Facebook or Google+ ‘For a better experience’.
We are conditioned to tap on ‘Sign in with Facebook / Google’ for any site. It makes life less irritable and it is one less password to remember. But all of these things add up to your user behaviour. The sites and Facebook show you news that they think you prefer.. so if you’ve clicked on two links about Shah Rukh Khan being detained at the airport, they show you similar links about celebrities. They do not show you more links about racial profiling and the terrorist watch programs at the airports. Nope, you are very subtly directed to read more about the celebs and leave things like violation of privacy behind.
You read about Leonardo DiCaprio making a statement about the environment. The next they show you is a link about his girlfriend or him sunbathing somewhere. They don’t show you links about global warming and what our industries are doing.
The ‘curated’ content or ‘personalized’ experience these sites are touting, including the social media platform will keep you in a cage. Is this intentional? Conspiracy Theorists and some others believe so. Or it could just be the ‘algorithm’. The result, however, remains the same. You remain in a cage that you are not even aware about. You are the protagonist of your own Truman Show.
Most people, including me, do not realise how easy it is to shape their influences. You read what your friends share. You read what your newsfeed says. You read what is ‘suggested’ and rarely venture beyond that. So some issues come to the forefront – the death of a Dalit student, the rape of a 12-year old, cow slaughter. Important topics, no doubt. But what about the other stories that you are not reading about? That barely surface from this nonsense and are buried because they did not get enough likes… simply because it was not written about well enough or simply did not contain enough gore to make it interesting.
And what if, and we go into the conspiracy theory mode here, one day the government decides that there’s too much trouble being caused by a particular topic and they want to trend something else to take away the attention? Do you think this hasn’t happened? Do you think this won’t happen? After all, we are all sheep and we follow the herd. So you are happy reading about SRK’s detention, random arguments about local languages and arguments about pellet guns, while elsewhere, something more serious is happening. And we’ll never know about it… because the only person who wrote about it on a blog has gone quiet and the blog disappeared.